Tag Archive: CapitalOne

Nov 04

Web-Based User Profiling in the financial industry

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November 4, 2010

Prompted by a fascinating article on Slashdot suggesting CapitalOne profiles users based on their web browser preference, I investigated it myself. Turns out it’s true!

http://news.slashdot.org/story/10/11/04/132257/Do-Firefox-Users-Pay-More-For-Car-Loans

CapitalOne profiles users based on web browser preference

CapitalOne offers different loan rates based on web browser preference

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